The Story

Once upon a time in the city of Trivandrum, a group of individuals joined forces with a vision to transform the field of driving education. Their journey commenced with the development of a user app named Sarathi aimed at assisting individuals, in preparing for their learners permit exam. Little did they anticipate that this modest app would spark a mission.

As they witnessed Sarathis success the team recognized the pressing need for a encompassing solution to enhance the driver training experience. They set out to create an Enterprise Resource Planning (ERP) system coupled with tailored apps for established driving schools. Their goal was to streamline operations boost efficiency and elevate the quality of driving education.

Driven by their commitment to effect change the team embarked on a journey visiting driving schools, in Trivandrum, Ernakulam and Bengaluru to introduce their ERP solution. However during their travels they uncovered some truths that significantly impacted their mission

They unearthed that India had one of the rates of road accident fatalities globally with a shocking statistic revealing that every hour witnessed 18 lives lost on roads. Their strong concern, for the situation motivated them to investigate the underlying reasons, for these incidents.

Driven by their passion, they conducted extensive surveys and research and were astonished to find that a staggering 70% of young adults with driver's licenses were unable to drive. Further investigations led them to the Ministry of Road Transport and Highways (MoRTH), which revealed that a whopping 82% of road accidents were caused by unsafe driving behaviour resulting from substandard driving training.

Dismayed by these revelations, the team realized that the traditional driving schools were failing to provide the necessary education and discipline required to create a safe driving culture. Many aspiring drivers were abandoning their dreams due to the unprofessional approach of these schools.

Determined to bring about lasting change, the team embarked on a mission to acquire the knowledge and skills required to transform the driving education landscape. They enrolled in an intensive instructors' certification course at the prestigious Institute of Driving Training and Research (IDTR) in Pune. Through this experience, they gained invaluable insights, realizing that even experienced drivers, including themselves, had been practising incorrect driving techniques.

Fueled by their newfound understanding and unwavering dream of a disciplined Indian traffic system, they founded iTurn. Their mission was clear: to provide the right education and training to aspiring drivers, empowering them with the skills and knowledge needed to navigate the roads safely and responsibly.

With iTurn, they aimed to create a driving education system that instilled discipline, professionalism, and a deep understanding of road safety. They envisioned a future where every driver on Indian roads would uphold these values, creating a harmonious and accident-free traffic environment.

Thus the adventure of iTurn had just started, as the team geared up to transform the field of driving education.